How has the target audience for IBM's products and services evolved over time? How have the types
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Prior to the mid1990s IBM was viewed almost exclusively as a technology company selling mainframes s...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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