Why do social media marketers need to understand the behavior of consumer segments? What are the bases

Question:

Why do social media marketers need to understand the behavior of consumer segments?

What are the bases of segmentation used to group consumers?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

Question Posted: