How have you seen the use of referrals and word of mouth advertising work to the benefit

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How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Provide examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition?)

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Entrepreneurial Small Business

ISBN: 978-0078029424

4th edition

Authors: Jerome Katz, Richard Green

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Question Posted: Oct 29, 2015 04:22 AM

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How have you seen the use of referrals and word of mouth advertising work to the benefit

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As mentioned word of mouth is the fastest way to build a client base Whether a potential custom...View the full answer

Entrepreneurial Small Business

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