How is a focus group used to generate new business ideas?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:32 AM

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How is a focus group used to generate new business ideas?

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A focus group is a gathering of 5 to 10 people who are selected because of t...View the full answer

Entrepreneurship Successfully Launching New Ventures

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