How is it possible for a brand to communicate to both customers and non-customers in an IMC

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How is it possible for a brand to communicate to both customers and non-customers in an IMC plan? Discuss.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:27 AM

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How is it possible for a brand to communicate to both customers and non-customers in an IMC

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Brands can select different media for advertising or different IMC tools e...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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