Explain how the screening processes involved in selective perception might impact a viewer of TV commercials.
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Consumers may engage in a screening process known as selective perception This process may be enacte...View the full answer
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Ali Khawaja
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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