How is it possible that an IMC program could have multiple sources for the message using both

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How is it possible that an IMC program could have multiple sources for the message using both rational and emotional appeals?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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How is it possible that an IMC program could have multiple sources for the message using both

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An IMC program will likely be using multiple media and multiple IMC tools to influence ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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