What are source characteristics? What types are there? How do they affect processing of a message and

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What are source characteristics? What types are there? How do they affect processing of a message and the communication effects of the message?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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What are source characteristics? What types are there? How do they affect processing of a message and

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Source characteristics are source credibility comprised of source expertise and sourc...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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