How might ones social class influence their consumer behaviors? Give examples of products and/or services that might

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How might one’s social class influence their consumer behaviors? Give examples of products and/or services that might be influenced by social class standing.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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How might ones social class influence their consumer behaviors? Give examples of products and/or services that might

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Different social classes have distinct purchasing behaviors Besides the fact that income ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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