Explain the role that direct marketing can play in the IMC program. Can direct marketing be used

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Explain the role that direct marketing can play in the IMC program. Can direct marketing be used for anything other than a behavioral response? If so, give examples.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:45 AM

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Explain the role that direct marketing can play in the IMC program. Can direct marketing be used

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While some organizations rely on direct marketing solely to generate a behavioral response for m...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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