How should a business use the advertising carryover effect to evaluate the sales response and profitability of

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How should a business use the advertising carryover effect to evaluate the sales response and profitability of a marketing communication?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:09 AM

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How should a business use the advertising carryover effect to evaluate the sales response and profitability of

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Assume the advertising carryover effect of a communication is 03 and the price of the advertised pro...View the full answer

Market Based Management

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