Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite

Question:

Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite their unprofitability?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

See More Books

Question Posted: Mar 18, 2016 05:09 AM

See More Questions

Multiple Choice Questions 1. Alpha Industries is considering acquiring Foxtrot Flooring. Foxtrot is worth $20 million to its current owners under its existing operational methods. Due to some...
Why, in your opinion, is the Internet a good medium for offering sales promotions to consumers? How has social media helped to provide sales promotions to consumers?
Are particular kinds of customer-oriented sales promotions more likely to have long-term effects on buying behavior than others?
1. Can you explain why business majors apparently study less, on average, than students in other majors? 2. Can you explain why business students writing and reasoning skills apparently increase less...
Gother City Hospital is unionized. In 20X6, nurses received an average annual salary of $45,000. The hospital administrator is considering changes in the contract with nurses for 20X7. In turn, the...
What would you hope to learn by comparing a companys performance to industry data?
What is a process? Give an example of an organizational process.
The following equation summarizes the trend portion of quarterly sales of condominiums over a long cycle. Sales also exhibit seasonal variations. Using the information given, prepare a forecast of...
A cash basis taxpayer who charges an expense on a bank credit card is allowed to claim a deduction at that point in time whereas a cash basis taxpayer who charges an expense on a department store...
Samuel and Amy formed the Sam, Amy & Co partnership on 1 January 2021 as interior designers, having both worked for Disegno UK Ltd for a number of years. Samuel invested 100,000 in the partnership...
How should a business use the advertising carryover effect to evaluate the sales response and profitability of a marketing communication?
How does retailer forward-buying affect the profitability of a brand promotion?
What is the impact of the higher interest rate of 7% on the Sampsons accumulated savings?
3. The Balance Sheet of International Operators Ltd. as at 31.03.2021 disclose the following position: PARTICULARS SHARE CAPITAL RESERVES AND SURPLUS SECURED LOANS UNSECURED LOANS CURRENT LIABILITY...
A uniformly charged ring of radius a. (a) The field at P on the x axis due to an element of charge dq. (b) The perpendicular component of the field at P due to segment 1 is canceled by the...
At what rate would $1,000 have to be invested to grow to $4,046 in 10 years?
Add F1 and F2 using graphical method, (triangle or parallelogram) Determine: 1 Magnitude,2. Direction measured CCW from positive axis, im now to America need help. CoursHeroTranscribedText 20 F-SON...
What is Monetary Policy? What is Monetary Base or High Powered Money? How commercial Banks create money Supply? Hint: By giving loans through creating checking account What is deposit multiplier?...
What features might be used by (or added to) SMTP and/or a mail daemon such as sendmail to provide some resistance to email forgeries as in the previous exercise? Exercise 14 Most Telnet clients can...
The cash records of Holly Company show the following four situations. 1. The June 30 bank reconciliation indicated that deposits in transit total $720. During July, the general ledger account Cash...
What is an action standard?
How is a companys philosophy toward marketing research reflected in its use of marketing research?
Think of what you may imagine as being an opportunity in the marketplace. Explain how Figure 3.2 would help you in conducting or not conducting marketing research.
Required : a- outline the statement of comperhensive income for the year ended 30 november 2021 b- outline the statment of financial position as at 30 November The Trial Balance of Alim Enterprise at...
International business and environment The MIR requires teams to gather current, or the most recently available, data on the markets people, economy, government, and technological status from online...
Consider the following stream of cash flows. The interest rate is 10%. 0 1 2 3 4 5 6 7 100 100 100 200 0 300 300 300 a) What is the value at time 0 of the cash flow stream? b) What is the value of...

Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite

Question:

Step by Step Answer:

Indirect price promotions that offer a price discount to intermediaries are rarely profitable ...View the full answer

Market Based Management

Students also viewed these Marketing questions