How should the carryover sales effect of an advertising effort be used to evaluate the profit impact

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How should the carryover sales effect of an advertising effort be used to evaluate the profit impact of the advertising effort?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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How should the carryover sales effect of an advertising effort be used to evaluate the profit impact

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An average advertising carryover effect is about 05 t his means a typical ad effort wil...View the full answer

Market Based Management

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