How successful has Haier's international strategy been and why?

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Contemporary Strategy Analysis Text and Cases

ISBN: 978-1119120834

9th edition

Authors: Robert M. Grant

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Question Posted: Sep 27, 2017 12:37 AM

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How successful has Haier's international strategy been and why?

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The absence of detailed financial data on Haier makes it very difficult to assess Haiers performance either overall or in terms of individual national markets What is beyond doubt however is that Haie...View the full answer

Contemporary Strategy Analysis Text and Cases

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