How successful would a television commercial in Japan be if it featured a husband surprising his wife

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How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine’s Day with a small box of chocolates containing four candies? Explain.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 22, 2013 08:18 AM

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How successful would a television commercial in Japan be if it featured a husband surprising his wife

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Every country has its own culture Sometimes these cult...View the full answer

Marketing The Core

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