How will adjective checklists help a creative group? What about eye-movement data?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:50 AM

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How will adjective checklists help a creative group? What about eye-movement data?

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An adjective check list will help to determine if the advertising is perceived as being w...View the full answer

Marketing Research

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