How would you describe the pricing approaches used by Beyond Fleece when it started and as it

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How would you describe the pricing approaches used by Beyond Fleece when it started and as it grew?

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Entrepreneurial Small Business

ISBN: 978-0078029424

4th edition

Authors: Jerome Katz, Richard Green

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Question Posted: Oct 29, 2015 04:21 AM

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As Beyond Fleece continues to grow Jones will face several challenges. First and foremost how can he continue to offer a unique, customizable product as he produces hundreds of types of garments?
As more companies offer custom sizing, will consumer continue to pay higher prices for Beyonds clothing?
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How would you describe the pricing approaches used by Beyond Fleece when it started and as it

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At first he simply covered the cost of his materials and some profits a strategy known as ...View the full answer

Entrepreneurial Small Business

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