What are the customer roles and what does the person in each role do?

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Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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Question Posted: Mar 12, 2019 01:03 PM

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What are the customer roles and what does the person in each role do?

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Purchaser buys the productservice End user uses the pr...View the full answer

Entrepreneurial Small Business

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