I would like to be sure as many of our people as possible support innovation, but I

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"I would like to be sure as many of our people as possible support innovation, but I know some people in the firm just can't react positively to proposed innovation, no matter how much we need it. Tell me, how do you think I should go about spotting the worst offenders, and what should I do with them when I find out who they are?"
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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