Identify and describe four major categories of variables that can be used to segment consumer markets. Give

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Identify and describe four major categories of variables that can be used to segment consumer markets. Give examples of product markets that are segmented by variables in each category.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:29 AM

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Identify and describe four major categories of variables that can be used to segment consumer markets. Give

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The four major categories of market segmentation variables are demographic geograp...View the full answer

Foundations of Marketing

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