Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data

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Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data in marketing research.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:31 AM

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Identify and discuss the advantages and disadvantages of using quantitative survey research methods to collect primary data

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The primary pros associated with using quantitative survey research methods are 1 The ability t...View the full answer

Essentials of Marketing Research

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