Identify issues that could be a source of conflict between account managers and advertising creatives in the

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Identify issues that could be a source of conflict between account managers and advertising creatives in the message-testing process. What could go wrong if people in an ad agency take the position that what the client wants, the client gets?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:41 AM

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Identify issues that could be a source of conflict between account managers and advertising creatives in the

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