Identify the level of measurement (nominal, ordinal, interval, ratio) used in each of the following questions. Justify your answer.
a. During which season of the year were you born?
□ Winter
□ Spring
□ Summer
□ Fall
b. What is your total household income? ___________________
c. Which are your three most preferred flavors of chewing gum? Rank them from 1 to 3 according to your preference, with 1 as most preferred.
__________ spearmint
__________ wintergreen
__________ cinnamon
__________ peppermint
__________ fruit
__________ sour apple
d. How much time do you spend traveling to school every day?
□ Under 5 minutes
□ 16 to 20 minutes
□ 5 to 10 minutes
□ 30 minutes and over
□ 11 to 15 minutes
e. How satisfied are you with Fortune magazine?
□ Very satisfied
□ Dissatisfied
□ Satisfied
□ Very dissatisfied
□ Neither satisfied nor dissatisfied
f. On average, how many 12-ounce cans of soft drinks do you drink in a day?
□ Over 6 cans
□ 1 to 3 cans
□ 4 to 6 cans
□ 0 cans
g. Which of the following courses have you taken?
□ Marketing research
□ Sales management
□ Advertising management
□ Consumer behavior
h. What is the level of education for the head of your household?
□ Some high school
□ Some college
□ High school graduate
□ College graduate and/or graduate work