You have been asked to conduct a survey of graduating seniors at your school about their plans

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You have been asked to conduct a survey of graduating seniors at your school about their plans following graduation. Very little money is available to support the research, and your client has asked you to use an online survey. Prepare and discuss a list of key advantages and disadvantages of this communications method in this situation. Based on your analysis, how would you design the study, if at all? If you did not want to use online surveys, what other option would you recommend given the budget restrictions?
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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