If a duck commercial is to be tested against two nonduck commercials to determine which ad generates

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If a duck commercial is to be tested against two nonduck commercials to determine which ad generates more favorable attitudes toward AFLAC, what type of experimental design would you recommend?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:55 AM

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If a duck commercial is to be tested against two nonduck commercials to determine which ad generates

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A factorial design is recommended There will be one factor with three treatmen...View the full answer

Marketing Research An Applied Orientation

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