Question: If a firm engages in ethical behavior solely for the purpose of gaining profits from the goodwill it generates, the ethical behavior is essentially a

If a firm engages in “ethical” behavior solely for the purpose of gaining profits from the goodwill it generates, the “ethical” behavior is essentially a means toward a self-serving end (profits and the accumulation of wealth). In this situation, is the firm acting unethically in any way? Should motive or conduct carry greater weight on the ethical scales in this situation?

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