Directions: Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:

I. Purpose why has the plan been written

II. Table of Contents

III. Executive Summary this is short and concise and covers the principal points of the report and is prepared after the plan has been written

IV. Introduction what product and foreign country did you select and why

V. Situational Analysis describe the product to be exported

VI. Country History present a brief history of the country as it relates to its origins and trade history

VII. Cultural Overview what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

- Consumer attitudes toward product

- Educational levels ability to comprehend instructions, ability to use product

- Languages labels, instructions

VIII. Political Environment present an overview of the governance structure of the country along with any legal-political forces

- Certain features required or prohibited

- Label and packing requirements

IX. Export Marketing Plan present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

X. Economic Development how developed is the country and how will this influence the success of your product

- Purchasing power

- Wages

- Infrastructure

XI. Summary