If a firm offers one of its brands in a number of different countries, would it make

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If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:33 AM

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If a firm offers one of its brands in a number of different countries, would it make

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Essentials of Marketing

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