SPSS EXERCISE: Review the Marketing Research in Action case for this chapter. There were three restaurant competitors
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This is pretty much a repeat of the questions at the end of the HandsOn Exercise The answer is the same Followup tests yield the following results FOO...View the full answer
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Related Book For 
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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