If a small business conducts a break-even analysis properly and finds the break-even volume at a price

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If a small business conducts a break-even analysis properly and finds the break-even volume at a price of $10 to be 10,000 units, should it price its product at $10? Why or why not?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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