If an activist group has called for the boycott of a particular companys products, would you be

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If an activist group has called for the boycott of a particular company’s products, would you be inclined to stop buying the company’s product? Why or why not? How would you respond to a boycott if you are doing public relations for the target company?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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