If sales promotion spending continues to growoften at the expense of media advertisinghow do you think this

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If sales promotion spending continues to grow—often at the expense of media advertising—how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect advertising agencies?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:37 AM

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If sales promotion spending continues to growoften at the expense of media advertisinghow do you think this

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Essentials of Marketing

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