Why wouldnt a producer of toothpaste just lower the price of its product rather than offer consumers

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Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a priceoff coupon?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:37 AM

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Why wouldnt a producer of toothpaste just lower the price of its product rather than offer consumers

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