If the language of international business is English, why is it important to develop a skill in

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If “the language of international business is English,” why is it important to develop a skill in a foreign language? Discuss.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:42 AM

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If the language of international business is English, why is it important to develop a skill in

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Proponents of language skills argue that learning a language improves cultural understanding and bus...View the full answer

International marketing

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