Illustrate the importance of 'word-of-mouth' and opinion leadership in terms of buyer behaviour. Explain how peer group

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Illustrate the importance of 'word-of-mouth' and opinion leadership in terms of buyer behaviour. Explain how peer group pressure might be made to work in magazine advertising.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:08 PM

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Illustrate the importance of 'word-of-mouth' and opinion leadership in terms of buyer behaviour. Explain how peer group

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Marketing Communications Management Analysis Planning Implementation

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