Imagine yourself as a connector. In that role, what kind of inside information would you find interesting

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Imagine yourself as a connector. In that role, what kind of inside information would you find interesting enough to tell your friends about a new movie or TV show? What would it take for you to start that conversation?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:48 AM

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Imagine yourself as a connector. In that role, what kind of inside information would you find interesting

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Carefully selected trendsetters or connectors can be powerful tools for marketers seeking to build p...View the full answer

Advertising and Integrated Brand Promotion

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