What product characteristics encourage heavy advertising? Little advertising? Why?

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:45 AM

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What product characteristics encourage heavy advertising? Little advertising? Why?

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Recognizing that a product concept is a bundle of values the product characteristics ...View the full answer

Contemporary Advertising and Integrated Marketing Communications

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