From any chapter in the book, select an ad that contains a visual. What is the visuals

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From any chapter in the book, select an ad that contains a visual. What is the visual’s purpose? How would you improve the visual if you were the art director?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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