Distinguish between a strategy, a marketing plan, and a marketing program, illustra t ing for a local
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A strategy is a big picture of what a firm will do in some market A mark...View the full answer
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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