In a BCG Matrix, would the Question Mark quadrant or the Cash Cow quadrant be more desirable?

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In a BCG Matrix, would the Question Mark quadrant or the Cash Cow quadrant be more desirable? Explain.

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Strategic management concepts

ISBN: 978-0136120995

13th Edition

Authors: Fred david

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Question Posted: Jan 14, 2012 06:44 AM

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In a BCG Matrix, would the Question Mark quadrant or the Cash Cow quadrant be more desirable?

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An argument for the Question Mark being more desirable Having low relativ...View the full answer

Strategic management concepts

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