In a sales experiment to estimate price sensitivity, what would be the DV? How might a company

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In a sales experiment to estimate price sensitivity, what would be the DV? How might a company come up with the equivalent groups necessary to carry out such a sales experiment?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:25 AM

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In a sales experiment to estimate price sensitivity, what would be the DV? How might a company

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In a sales experiment the DV would be a measure of sales If a company has a l...View the full answer

Pricing Strategies A Marketing approach

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