In a small group, develop an integrated marketing communications plan for a local business or nonprofit organization.

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In a small group, develop an integrated marketing communications plan for a local business or nonprofit organization. Does your plan employ a push or pull promotion strategy? Explain.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:46 AM

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In a small group, develop an integrated marketing communications plan for a local business or nonprofit organization.

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The steps in developing an effective integrated communications and promotion program include identif...View the full answer

Principles of Marketing

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