Name and describe the four promotion budgeting methods and discuss the pros and cons of each. Which

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Name and describe the four promotion budgeting methods and discuss the pros and cons of each. Which method is best?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:46 AM

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Name and describe the four promotion budgeting methods and discuss the pros and cons of each. Which

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The four common methods used to set the total budget for advertising are the affordable method the percentageofsales method the competitiveparity meth...View the full answer

Principles of Marketing

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