In a study of the effectiveness of please dont litter requests on supermarket fliers, Geller, Witmer, and
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Witmer, and Orebaugh (1976) found that the probability that a flier carrying a “do not litter” message would end up in the trash, if what people do with fliers is independent of the message that is on them, was .033. I also said that 4.5% of those messages actually ended up in the trash. What does this tell you about the effectiveness of messages?
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We would expect 333 percent of the fliers to end up in the trash if the message ...View the full answer
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Related Book For 
Fundamental Statistics for the Behavioral Sciences
ISBN: 978-1285076911
8th Edition
Authors: David C. Howell
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