In an experiment designed to measure the effect of sex and frequency of travel on preference for
Question:
Using software of your choice, perform the following analysis.
a. Do the males and the females differ in their preference for foreign travel?
b. Do the light, medium, and heavy travelers differ in their preference for foreign travel?
c. Conduct a 2 x 3 analysis of variance with preference for foreign travel as the dependent variable and sex and travel frequency as the independent variables or factors. Interpret the results.
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Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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