In doing environmental scanning, the chapter mentions looking at the trade press and magazines outside your area

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In doing environmental scanning, the chapter mentions looking at the trade press and magazines outside your area of business, as well as asking customers, suppliers, your attorney and accountant for ideas about what is happening and what is coming next. If you have employees in you small business, should you ask them too? Why (or why not)?
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Entrepreneurial Small Business

ISBN: 978-0078029424

4th edition

Authors: Jerome Katz, Richard Green

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