Scot wants to open a pet-sitting service. He is currently a pre-vet student at a Midwestern university and has already had considerable animal experience on his parents’ hobby farm. For a paper in one of his classes, he researched the local pet situation and found that it was large and growing. While there are a number of boarding facilities, there are currently no pet sitters. He’s talked to several friends about helping out or even joining him, but so far everyone has other things lined up or no interest. As the business is likely to start out small, Scot figures that he can handle it at first. Eventually he’ll be able to find help, especially as the major industry in town has just announced it was moving its operations to another state and those employees will be looking for jobs.
 
 Do a SWOT analysis for Scot. Which of the four strategic directions does it appear he should follow?