In each of the following situations why are firms likely to benefit from vertical integration? (a) A
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(a) A grain elevator is located at the terminus of a rail line.
(b) A manufacturer of a product with a national brand name reputation uses distributors that arrange for advertising and promotional activities in local markets.
(c) A biotech firm develops a new product that will be produced, tested, and distributed by an established pharmaceutical company.
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Related Book For
Economics of Strategy
ISBN: 978-1118319185
6th edition
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
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