In each of the following situations, would primary or secondary data be more available and applicable? Why?

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In each of the following situations, would primary or secondary data be more available and applicable? Why?
a. The makers of Kool Aid sugar-free flavored drink mixes need information about sales trends in different regions of the United States.
b. The makers of Kool Aid sugar-free flavored drink mixes need information about potential market demand for a new type of plastic container.
c. The manufacturer of Mercury-Marine outboard motors wants to determine the profitability of its different product lines.
d. A company wants to identify the amount of time spent on hold by consumers on a toll-free, customer-service assistance telephone line.
e. A company that has installed a new telephone system wants to determine the influence of time spent on hold on customer satisfaction.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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