In evaluating a new-product idea, what criteria should be used? What role should marketing research play in

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In evaluating a new-product idea, what criteria should be used? What role should marketing research play in evaluating the idea against each of the criteria?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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In evaluating a new-product idea, what criteria should be used? What role should marketing research play in

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Douglas Jordan of Schrello Associates puts forth the following set of ...View the full answer

Marketing Research

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